The Science

The Stats Are Failing Women

Women’s intimate health is one of the most common yet least studied areas of healthcare.

• 70% of women will experience bacterial vaginosis or thrush during their lifetime. 
• Many suffer in silence, self-treat, or face repeat prescriptions. 
• Despite the scale, research into the vaginal microbiome is underfunded and inconsistent.
• The result? Poor understanding, poor prevention, and a cycle of recurring discomfort for millions of women worldwide.

Why Prettie Kittie Data Is the Way Forward

We’re changing that. Every woman who engages with our survey, tracker, and products contributes to a growing, anonymised dataset on vaginal balance.

• We track recurrence patterns across symptoms, cycles, and lifestyle.
• We collect insights on what interventions actually work in real life, not just in clinical trials. 
• We build the first scalable dataset that can help predict, prevent, and personalise intimate health care.

This is data that doesn’t currently exist at scale and it’s the foundation of a FemTech revolution.

“How Data Becomes Discovery”

For Women (Internal Value):

• Personalised product recommendations tailored to symptoms and cycles.
• Preventive care through reminders, predictions, and education.
• A sense of clarity and control over a part of health often ignored.

Our products are the entry point, but our data is the engine powering both women’s daily wellbeing and global intimate health innovation.

Scientific Data: Where the Real Magic Happens

Imagine the possibilities:

• A symptom tracker that makes vaginal health visible and manageable. 
• A professional dashboard that connects women with insights and care. 
• An AI-powered app that predicts imbalance before it begins. 
• A data platform that refines the science and treatment of intimate health at scale.

 

This isn’t a distant dream, it’s the roadmap we’re building today.

“Every data point represents a woman’s story and together, those stories are changing how the world sees intimate health.”